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get the basics behind your logo
Starting a business can be a daunting prospect full of tough decisions and new challenges. Choosing a logo may seem like simple, superficial task, but in reality, branding is one of the most important...
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add media dynamite to your marketing (1of3)
Creating a volatile and rewarding mix for content marketing results in dynamite advertising potential. This marketing mix creates a well-rounded campaign, where each stage of advertising progressively...
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light the fuse to your marketing (2of3)
Good content marketing never trades relevance for flash, but consumers experiencing a dynamite marketing mix expect an immediate payoff for the time they’ve invested in learning about the company’s...
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explode your marketing (3of3)
Content marketers design campaigns with the hope that someone online will pick it up, that the content will go viral and explode across the Internet. That focus on high quality, relevant content...
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brand development in 4 steps
Marketing often talks about brand development as a critical step in moving a company beyond a specific product or service and making it a solution to a need in consumers’ minds. However, the actual...
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technology and the retail experience
Technology has changed daily life in a drastic manner. Our lifestyles and our communication methods have changed. The way we read books has also changed. Everything and everyone has gone “virtual”. All...
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tablets: a perfect fit for rich media
Rich media and tablets go together like Lucy and Ricky Ricardo on “I Love Lucy.” The “I Love Lucy” characters connected with and amused generations of fans with witty humor and embracing the technology...
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business, a new horizon for klout?
Social marketing has the potential to be a huge waste of time or an enormous benefit depending on multiple factors. The number of times an individual is exposed to a brand’s message can be...
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how to create a work environment that nurtures innovation
Creating a work environment that encourages creativity while still maintaining some sort of order and adherence to company policy isn’t as easy as it sounds. After all, you can’t let one person bend...
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grab your market one small chunk at a time
The psychological term is “chunking.” It is a phenomenon that explains the human condition of short and long-term memory retention. The human brain is a complex beast and we humans have yet to fully...
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providing valuable content that delivers
The art of creating valuable content can make or break any website. Many organizations and businesses have established websites for the sole purpose of providing information about their products and...
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why creative, brand, strategy?
A couple of years back we had an idea to start this little consultancy firm that would reach out and help the small to medium businesses tell their story. Helping with the most needed and often...
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do i need a virtual marketer?
In business today a paradigm shift is occurring and the current economy has shifted it into overdrive. Small to mid-sized companies are turning to virtual consultants to perform many duties of a...
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i have content!
Content, content, content, how much is enough, how much do I need? Are you as content hungry as we all are? Have you ever wondered how much content you should have on your website? It is the driver to...
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you have to be there!
Social media for your business allows you to connect to your target market in real-time. You can focus on the now and the next. In today’s digital world decisions move faster than ever. Today success...
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get in, get comfortable, engage and enjoy.
Top of mind today when seeking social media help, “how do I know if my efforts are paying off?” Code for, “what is my ROI?” A great question! All business investments, including social media marketing...
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have you pinned?
Pinterest is another website phenomenon to hit the internet. Pinterest is a visual sharing blogging extravaganza. Do you get it? Remember, most of us didn’t get facebook when it first came out, now...
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are your heels dug in?
After 30 plus years in the marketing world and seeing many evolutions in the industry, I am often shocked at how slow traditional media is to embrace new media. Traditional media seems to dig their...
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tap your brand ambassadors!
Brand Ambassador, it could mean fans who are just really passionate about a brand or product and share their love on their own accord or it could mean a branded, deliberate program by a company to...
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old marketing is now new!
I see and read advertisements on Facebook and other Social sites about upcoming workshops that are promoting Traditional Marketing is dead! Really? My guess is the people “only” pushing online social...
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